When you work in the signage industry, you tend to notice signs and, while lots of businesses get their signage right, there are some signs that make us cry inside.
Poorly installed or maintained signs with several letters missing, signs hidden behind shrubbery or blatantly clashing with their surrounds, signs with alarming typos… We’ve seen it all.
When you decide to invest in new signage for your business, we want you to get it right the first time
That’s why we’ve compiled a list of our top Dos and Don’ts when you’re thinking signage.
Firstly, put some serious THOUGHT into it.
Signage is a critical part of your business. It lets customers know who you are and it can give them a sense of your business’s personality too, so it makes sense to put some thought into selecting the right signage.
If you have a particular colour scheme across your website/business cards or within your physical business space, think about incorporating the same colours and lettering styles into your signage.
Think about what type of signage will best convey your message – playful banners, sophisticated fabricated letters, eye-catching window decals?
While signage experts are more than happy to share their advice and knowledge, at the end of the day, you are the one who is an authority on your business. Besides, signage lasts a long time so giving it proper thought now can save you headaches later.
Secondly work out who the target audience is for each sign or banner
If your business is located on the side of a freeway and you’re aiming to catch the eye of speeding motorists, you want big and simple signage, short on detail, big on impression. Conversely, if your shop is on a major pedestrian thoroughfare, you can afford to go with smaller, more intimate signage and include more details. Of course in all probability you’ll want a mix of signage to capture EVERYONE going by so you’ll need to work out which sign is targeting who and then select the appropriate signage accordingly.
That’s a couple of ideas to give you food for thought, now here are two things we beg you NOT to do:
Don’t choose signage based on crazy cheap prices.
That’s not to say you need to spend a fortune, but as the old adage goes, if a signage company is offering prices too good to be true, then they probably are.
Over its lifetime, your signage may need to stand up to rain, wind, hail, pollution and traffic vibration.
You want signage that’s built to last and properly installed.
Ask whether the signage comes with a warranty and if so what period it covers. Ask to see some examples of recent work. Make sure you are getting a quality job and that you’re not going to end up with a sign that is cracking at the corners or has letters missing. It’s not a good look for your business.
Lastly don’t pick signage that’s going to offend the neighbours (too much!)
We know you want your business to stand out but you don’t want signage that’s going to alienate your customer base.
If you’re located in an area with lots of older-style homes painted in soft pastels, then perhaps the ten foot neon flashing sign in bright orange is not appropriate.
Have a look around you, take note of existing signage and whether it clashes or fits in with the ‘feel’ of the suburb or town.
You want people to notice your signage but you don’t want them to think it’s an eyesore!